GTM Engineer & Revenue Systems Builder

I build the systems that fill the pipeline.

15 years running customer success at scale -- including co-founding Roambi (acquired by SAP). Now I design and build the GTM infrastructure that connects data, enrichment, scoring, and CRM into systems that actually work.

See the work Talk to me
SOURCE Apollo ENRICH Clay SCRAPE Firecrawl PROFILE Proxycurl SCORE Claude AI ROUTE Make CRM HubSpot
Background
David Becerra
Co-founded Roambi, built the CS org through acquisition by SAP. Spent a decade inside enterprise software understanding why GTM breaks at scale. Now I build the pipelines that fix it -- ICP scoring, enrichment workflows, CRM automation, outbound infrastructure. Barcelona-based. GTME School Cohort 8.

Selected Work

Systems I've built

ICP Scoring Enrichment Pipeline Nexen Capital

B2B SaaS Lead Scoring & Enrichment Pipeline

Nexen Capital needed a repeatable way to identify which B2B SaaS startups were worth pursuing -- and which weren't. I designed and built a full enrichment and ICP scoring pipeline that pulls raw leads from Apollo, enriches them across three data sources, runs them through a weighted scoring rubric, and writes the results directly to HubSpot as 11 custom properties. The architecture separates batch processing (Clay) from ongoing production automation (Make) to keep costs rational as volume scales.

INGEST
Apollo
Raw lead list pulled by firmographic filters
ENRICH
Clay
Firecrawl website scrape, Proxycurl LinkedIn data, waterfall logic
SCORE
Claude API
Weighted rubric: SaaS signal, stage, runway, team, geography
SYNC
Make + HubSpot
11 custom properties, ongoing automation, no Clay pricing ceiling hit

Scoring Dimensions
8 weighted signals
Hard Disqualifiers
4 auto-negatives
CRM Properties Written
11 custom fields
Clay Apollo Firecrawl Proxycurl Claude API Make.com HubSpot
Outbound Infrastructure GTM Automation GTME School · Cohort 8

End-to-End GTM Engineering Curriculum & Live Builds

As part of GTME School's Cohort 8, I built and shipped real outbound systems -- not demos. Projects covered ICP definition and scoring logic, AI-assisted personalization at scale, multi-step enrichment waterfalls, CRM workflow design, and Clay-to-Make architecture decisions. Each project was built against a live use case, not a sandbox.

Focus Area
GTM Engineering
Format
Live builds
Capstone
Nexen Capital
Clay Make.com Instantly Apollo HubSpot Claude API Supabase

Tools & Stack

What I work with

🧱
Clay
Enrichment orchestration, waterfall logic, batch processing
⚙️
Make.com
Production automation, CRM sync, ongoing workflows
🔍
Apollo
Lead sourcing and firmographic filtering
🕷️
Firecrawl
Website scraping for intent and context signals
👤
Proxycurl
LinkedIn data enrichment at scale
🤖
Claude API
AI scoring, classification, and personalization
🗄️
HubSpot
CRM, custom properties, deal pipeline
📤
Instantly
Outbound sequencing and deliverability
🗃️
Supabase
Data storage and pipeline state management
💼
Salesforce
Enterprise CRM ops (from SAP / Roambi years)

Let's talk GTM systems.

Open to GTM engineering roles at B2B SaaS companies. Barcelona-based, open to remote.

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